IPL 3 season is on and if you have seen even one match (I’m sure it is more than one) you would be surprised to see some new ad formats. Micromax during strategic timeout, Karbonn mobile in a middle of an over and Kingfisher at the time of Third Umpire are just some of the new ad formats that would have caught your attention. According to me, the one that stands out (or should I say stands up) is the MRF blimp hovering in the air.
Each time the camera focuses on the MRP blimp you just cannot miss it. In fact the blimp also gets a mention by the commentators. The best part about this MRF blimp is that it is clutter free, non-intrusive and non-irritating (like most of the other TV commercials). It is a first of its kind format and it seems to have caught the attention of the other marketers as well. Vodafone too has created its own blimp (they call it airship) and have a contest where the winner gets a chance to fly in it. http://is.gd/bDanR
Volkswagen has used this medium recently to the launch its Beetle. http://is.gd/bDakl
Each time the camera focuses on the MRP blimp you just cannot miss it. In fact the blimp also gets a mention by the commentators. The best part about this MRF blimp is that it is clutter free, non-intrusive and non-irritating (like most of the other TV commercials). It is a first of its kind format and it seems to have caught the attention of the other marketers as well. Vodafone too has created its own blimp (they call it airship) and have a contest where the winner gets a chance to fly in it. http://is.gd/bDanR
Volkswagen has used this medium recently to the launch its Beetle. http://is.gd/bDakl
Tata Photon took to skies to promote their Tata Photon Plus mobile broadband service in Bangalore http://is.gd/bDalG.
IKEA too has interesting campaign where we see furniture falling from the sky in the middle of a street.
Welcome to the world of ‘air’vertising. Although this medium has not been used extensively, this one is sure to grab the advertiser’s interest and consumers eyeballs. I am sure we will see more use of ‘air’vertising by the marketers in the near future as the format is new, unconventional, clutter free and effective. Airships, Blimps, Air Balloons, Sky Banners are just some of the ‘air’vertising options which can be used by the brands in their campaign.
So next time when the campaign is on air…we know where to look.
Welcome to the world of ‘air’vertising. Although this medium has not been used extensively, this one is sure to grab the advertiser’s interest and consumers eyeballs. I am sure we will see more use of ‘air’vertising by the marketers in the near future as the format is new, unconventional, clutter free and effective. Airships, Blimps, Air Balloons, Sky Banners are just some of the ‘air’vertising options which can be used by the brands in their campaign.
So next time when the campaign is on air…we know where to look.
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