Jun 22, 2010

Top 12 Blockbuster Movies That Should Be Re-Made Into 3D

Mr. James Cameroon has changed the way we are now going to see movies on the big screen. Avatar in 3D is the biggest hit in the Hollywood history and has set the trend for others. Currently, every third movie released in the multiplex is a 3D version. Now, only if Mr. James had invented this technology few years early we would have got a chance to see our favorite blockbuster movies in this new technological avatar.

Nonetheless there is no harm in wishful thinking. Here is a list of top 12 blockbuster movies which I think should be made in 3D. The visuals effects in these original movies are so brilliant that the 3D version will be just breathtaking and outstanding.


1. Transformers - 1 & 2


2. Lord of The Rings Trilogy

3. Independence Day


4. Minority Report


5. Armageddon


6. The Matrix


7. King Kong


8. Iron Man


9. Harry Porter Series


10. Gladiator


11. Day After Tomorrow


12. Shrek

Mr. Steven Spielberg are you reading this!!! :-)

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Apr 22, 2010

It Is Time To Take Your Brand Up With ‘Air’vertising

IPL 3 season is on and if you have seen even one match (I’m sure it is more than one) you would be surprised to see some new ad formats. Micromax during strategic timeout, Karbonn mobile in a middle of an over and Kingfisher at the time of Third Umpire are just some of the new ad formats that would have caught your attention. According to me, the one that stands out (or should I say stands up) is the MRF blimp hovering in the air.

Each time the camera focuses on the MRP blimp you just cannot miss it. In fact the blimp also gets a mention by the commentators. The best part about this MRF blimp is that it is clutter free, non-intrusive and non-irritating (like most of the other TV commercials). It is a first of its kind format and it seems to have caught the attention of the other marketers as well. Vodafone too has created its own blimp (they call it airship) and have a contest where the winner gets a chance to fly in it. http://is.gd/bDanR

Volkswagen has used this medium recently to the launch its Beetle. http://is.gd/bDakl

Tata Photon took to skies to promote their Tata Photon Plus mobile broadband service in Bangalore http://is.gd/bDalG.



IKEA too has interesting campaign where we see furniture falling from the sky in the middle of a street.








Welcome to the world of ‘air’vertising. Although this medium has not been used extensively, this one is sure to grab the advertiser’s interest and consumers eyeballs. I am sure we will see more use of ‘air’vertising by the marketers in the near future as the format is new, unconventional, clutter free and effective. Airships, Blimps, Air Balloons, Sky Banners are just some of the ‘air’vertising options which can be used by the brands in their campaign.

So next time when the campaign is on air…we know where to look.

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Apr 10, 2010

Achieving Your Childhood Dreams – Randy Pausch Last Lecture

There more than 1 lakh self books to choose from at amazon.com. These self help books are self prescribed motivational pills which help us when we are down. The effect of these books is temporary and lasts only for few days. No wonder we have so many best sellers. I believe that speeches given by individuals whose lives are truly inspiring and motivating are more impactful and moving than reading these slef help books.

One such talk was given by Randy Pausch, professor at Carnegie Mellon University. He gave his last lecture at the university on achieving your childhood dreams. His speech is full of humour, antidotes and surprises. It is an hour long speech but every second of it is worth it. In case you are time starved then you can pick up his book and read at leisure.




Some of my favourite quotes from his lecture are noted below.
  • We cannot change the cards we are dealt just how we play the hand.

  • Brick walls are there for a reason: they let us prove how badly we want things.

  • You got the get the fundamentals down because the fancy stuff isn’t going to work.

  • When you are screwing up and nobody's saying anything to you anymore, that means they gave up.

  • When you see yourself doing something badly and nobody's bothering to tell you anymore, that's a very bad place to be.

  • You critics are the one who tell you they still love you and care.

  • Experience is what you get when you didn't get what you wanted.

  • Become a professor because you are such a good salesman that any company who gets you is going to use as a salesman and you might as well be selling something worthwhile like education.

  • Be prepared: 'luck' is where preparation meets opportunity.

  • Find the best in everybody; no matter how much long you have to wait for them to show it.

  • Be good at something: it makes you valuable.

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